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WOW
Ordered @ 2 in the afternoon, didnt get ripped off for postage, and should get the gear asap...
Now, I will say, this is in stark contrast to their website, because unfortunately, thats where the great stuff ended. I clicked on the "TINY" little link that says "home", way over on the wrong side of the website to where it should be, and am then presented with a page that looks like I have landed at an RC newspaper/magazine website..
Guys, if/when you read this, please dont take this the wrong way, but your website is visually the equivalent of an automatic only driver, going abroad and learning to drive on the wrong side of the road, in a manual... Everything is totally not where anybody expects to find it, and your making it very hard for people to get in, and just flow with the shopping experience. (I do have a lot of knowledge in website usability here too)
Try it for yourself, go to their homepage, and:
> see if you can figure out "How the heck do I get into the shop"??
> Work out where the shop went and all of its categories?
> Find an about us page to know who your buying from?
> Put somerthing in your basket and then go to pay for it, tell me do you FEEL like its a secure page?
(Regardless of what it says on the screen, people need visual clues, they look for visual things far more than they read things. If you have to write on your checkout page that the page is secure, and provide special instructions on how to even do that, then you have already gone very wrong)
If this were their high street store, the door would be disguised as a poster in the window and nothing would never be where you expect them to be, and the checkout would have a CCTV video camera watching you enter your chip/pin number, but with a small sticker on the back of it saying that its not broadcasting or recording.
Honestly guys, not going for the kill here, just trying to say that your website has a terrible amount of lost potential, and things to put people off buying anything, and other things to make it almost impossible to buy anything.
Is it a shop bolted onto a newsletter, or is the newsletter part of the shop, but shouting the loudest?
Oh, and the design too, it looks 30+yrs old, sorry
So, overall, the business, fantastic, as mail order goes, hopefully, it will be fantastic when my stuff arrives, but the website itself, is a mystery tour, an amateur effort by somebody with zero retail experience, and no knowledge of internet usage at all, or peoples expectations, unfortunately, because if the website matched the business, it could be freakin ACE!
Quite slow too, being hosted @ fasthosts
